Social Innovation and Social Technology by Unknown

Author:Unknown
Language: eng
Format: epub
ISBN: 9783030609337
Publisher: Springer International Publishing

While being aware of the biases of such a taxonomic reflection, we assume its managerial scope with a view to a more optimized positioning (and repositioning) of service offers in the context of gsour. Moreover, it could be the subject of more in-depth studies giving rise to other more refined taxonomies which consider the socio-demographic and behavioral profile of actor-designers.

4 Perspective of Application of the REXI Method in Marketing-Design

If, in this work, the REXI Method was applied upstream of an innovation process, it opens up prospects for its deployment throughout the innovation process by presenting a methodological flexibility that can be beneficial for companies and this in terms:Anticipation of market developments: We thus agree with the work of Mathieu (2001, 2004, 2006) who, by exploring the knowledge of consumers by means of cognitive models, concludes that these allow them to better anticipate their uses of products/services and predict consumer behavior based on their future intention.

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